HIV/AIDS Campaign
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| Source: Encyclopedia Disease |
Aim: Ultimately, to reduce the rate STD patients. Particularly within the target population (< 25).
Objective: Raise awareness by educating them and promote safe sex with the use of condoms.
Overview about STD/ HIV and AIDS
STD, HIV/ AIDS are all venereal diseases. HIV stands for Human Immunodeficiency Virus. It is a virus that affects human beings. It weakens immune system by destroying important cells that helps to fight infection. AIDS on the other hand stands for Acquired Immune Deficiency System. AIDS is caused by HIV.
What activities can put me at risk for both STDs and HIV?
- Having anal, vaginal, or oral sex without a condom;
- Having multiple/ anonymous sex partners;
- Having anonymous sex partners;
- Having sex while under the influence of drugs or alcohol can lower inhibitions and result in greater sexual risk-taking.
- You don’t necessarily have to have sexual intercourse to get these diseases, of course it does spread through sex but sometimes it can be spread through oral sex or sex play.
- An infection can also be spread through contact with blood during sexual activity. Blood through disinfected needles.
- STDs have become more common in recent years, partly because people are becoming sexually active at a younger age, are having multiple partners, and do not use preventive methods to lessen their chance of acquiring an STD. Seniors show a marked increase in STDs in the last few years as many do not use condoms
- STDs affect male and females of all ages and backgrounds, including children.
- Dental dam and condom are seemingly the only solution to avoid spreading
How does it spread:
- Sharing needles with an infected person (shooting drugs)
- A child whose mother is infected, or drinking the breast milk of an infected woman
- Ejaculation doesn’t have to occur to spread STD. The HIV virus can be in the fluid that comes out of penis and vagina before orgasm.
Preventions :
- Get tested and know your partner’s HIV status. Talk to your partner about HIV testing and get tested before you have sex.
- Have less risky sex. Oral sex is much less risky than anal or vaginal sex. Anal sex is the most risky type of sex for the spread of HIV.
- Use condoms.
- Limit your number of sexual partners. If you have more than one sexual partner, get tested for HIV regularly. Get tested and treated for sexually transmitted infections (STIs), and insist that your partners do too. Having an STI can increase your risk of becoming infected with HIV.
- Talk to your healthcare provider about pre-exposure prophylaxis (PrEP). PrEP is an HIV prevention method that involves taking an HIV medicine every day. PrEP is intended for people who don’t have HIV but who are at high risk of sexually transmitted HIV infection. PrEP should always be combined with other prevention methods, including condom use.
Global HIV and AIDS epidemic:
- According to the World Health Organization (WHO), there were approximately 35 million people worldwide living with HIV/AIDS in 2013. Of these, 3.2 million were children <15 years old
- According to WHO, an estimated 2.1 million individuals worldwide became newly infected with HIV in 2013. This includes over 240,000 children (<15 years). Most of these children live in sub-Saharan Africa and were infected by their HIV-positive mothers during pregnancy, childbirth or breastfeeding.
- A UNAIDS report shows that 19 million of the 35 million people living with HIV today do not know that they have the virus.
- The vast majority of people living with HIV are in low- and middle-income countries. According to WHO, sub-Saharan Africa is the most affected region, with 24.7 million people living with HIV in 2013. Seventy-one percent of all people who are living with HIV in the world live in this region.
1. Information gathering
Audience’s demographics, psychographics (Values, Attitudes & Lifestyle)
the target audience are teenagers and people in their early/ mid 20’s (college/university students). It is an educational/ awareness campaign. An effective approach that can be used in this campaign is distribution of condoms and possibly offering everyone an opportunity for free HIV/AIDS screening.
Media consumption habits
online media (internet), magazine, newspaper, journals, television, radio
Their thoughts/ awareness about the issue
Basically, most of the adolescents have heard about sexual transmitted diseases such as HIV/ AIDS. However, most of them are not aware about the danger of sexual transmitted diseases. And, there are only partial of them have better knowledge on the issue.
What are the problems to be solved from the issue at hand?
- Curiosity due to puberty vs preventions/ protections
- Consequences vs treatments
- lack of general knowledge regarding the issue
- Diagnosis : doesn’t know about the health status of sexual partner(s)
- consideration and responsibilities
Communication
Key message
- To educate and raise awareness of STD and HIV/AIDS among youths
- Reduce the spread of STD and HIV/AIDS
- Diagnosis, preventions and treatments
Social media platforms
Facebook- create a facebook page or advert on the sidebar
Twitter - trending hashtag to spread awareness; tweet about the treatments
Instagram - Recommendation of hospitals (share locations), latest treatments & cure; support Healthy Lifestyle - good eating habits.
Tumblr - post pictures of survivors and share their stories
Blogger - Post information about diseases
Other
Organize campaigns on awareness and prevention in secondary schools and higher institutions of learning. Free condoms can be handed out during the campaigns.
Schools can organize competitions such as drawing posters or creating a short film about the related topic.
Reference
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